Holy Smokes, Batman: Caped Crusader is the Go-To Franchise Character for Movies and Gaming Over the Decades

Batman, Dracula and Spiderman are the top three most-used franchise characters from movies and video games in the world’s biggest media market over the past four decades, according to the first installment of a new series of “Creative Economy Notes” unveiled by WIPO Director General Daren Tang at the Frankfurt Book Fair.

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